Sustainable Wine, Organic Charm

Haywire Winery

Crafting Exceptional Cool Climate Wines in Concrete Tanks

From its humble beginnings to an unstoppable force, Haywire Winery orchestrates a masterpiece of sustainable practices, artistic expression, and groundbreaking winemaking techniques, revolutionizing the BC wine scene one bottle at a time.

Formerly known as Okanagan Crush Pad, this remarkable winery has undergone a metamorphosis, redefining itself as Haywire – a beacon of innovation, sustainability, and uncomplicated winemaking. Guided by the visionary minds of Christine Coletta and Steve Lornie, Haywire Winery has etched its name as a leading force in the British Columbia wine industry.

As the sun-kissed landscapes of Summerland surround you, a world of captivating flavours and artistic expression awaits. In this guide, we delve into the fascinating journey of Christine Coletta and Steve Lornie, the driving forces behind Haywire Winery’s transformation. From their humble beginnings to their unwavering commitment to sustainable practices, their partnership has shaped a legacy of mentorship, collaboration, and a profound respect for the land they call home.

From Server to Visionaries: Christine’s and Steve’s Remarkable Rise

In every remarkable story, there lies a humble beginning. For Christine Coletta, her journey in the world of wine commenced from the most unexpected place – the bustling restaurant scene. With a heart brimming with curiosity and a determination to explore the realms of winemaking, Christine’s path unfolded in the most unconventional manner. Little did she know that this humble start would set her on a trajectory that would shape the future of the BC wine industry.

Beside Christine, stood a driving force that would prove instrumental in this visionary endeavour – Steve Lornie. Together, their shared passion for sustainable and organic farming ignited a spark that would ignite a revolution in the winemaking world. As they ventured into uncharted territory, Christine and Steve’s dedication to tending the land and crafting wines in harmony with nature became the cornerstone of their legacy.

 
 

Founding Okanagan Crush Pad

Nurturing Winemakers & Industry Growth

IMAGE CREDIT: LIONEL TRUDEL

In 2011, Christine and Steve started out on a groundbreaking project that would change the landscape of winemaking in Canada forever. They founded Okanagan Crush Pad, an ambitious venture that would not only establish the country’s first custom crush facility but also nurture the growth of other promising BC winery startups.

With a passion for mentorship and a deep-rooted belief in supporting the industry’s future, Christine and Steve saw Okanagan Crush Pad as a platform for aspiring winemakers to flourish. Through their state-of-the-art facility, winemakers were offered the space and expertise needed to bring their visions to life. The winery became a hotbed of innovation and collaboration, fostering an environment where creativity thrived, and boundaries were pushed.

Charting a New Course

Haywire Winery’s Evolution and Vision for Tomorrow

IMAGE CREDIT: LIONEL TRUDEL

As the years unfolded, Okanagan Crush Pad evolved, and with it, the vision of Christine and Steve took a new shape. One name emerged as the anchor brand within the winery – Haywire.

Throughout its transformation, Okanagan Crush Pad’s journey encapsulated more than a mere rebranding; it symbolized a profound shift in ethos and direction.

Under the stewardship of Christine and Steve, the transition to Haywire Winery not only heralded a change in name but also marked a deliberate pivot towards a singular focus on crafting premium wines.

This pivotal moment in the winery’s trajectory was not just about a name change; it represented a bold commitment to quality, innovation, and hospitality.

As Haywire Winery stepped confidently into the spotlight, it embraced its role as a vanguard of the British Columbia wine scene, setting new standards and redefining the landscape of wine production and hospitality in the region.

The Reimagined Haywire Winery

Unveiling the Modern Tasting Lounge and Artistic Expression

Step into the new world of Haywire Winery, where innovation intertwines with artistic expression, and every moment is a sensory delight. The winery’s transformation unfolds with the unveiling of a modern tasting lounge – a stunning 1,500-square-foot space that beckons guests to indulge in the pleasures of wine tasting like never before.

Adorned with captivating artwork by Vancouver artist Scott Sueme, the tasting lounge becomes a canvas of inspiration, where vibrant colours and dynamic designs echo the spirit of Haywire’s wines. Sueme’s masterpieces, sprawling across the walls, tell a visual tale of creativity and passion, perfectly reflecting the essence of the winery.

Beyond the tasting lounge lies a unique feature that sets Haywire apart – guests are treated to a ringside view of winemaking action, positioned adjacent to the crush pad. Witnessing the meticulous process of crafting exceptional wines adds a touch of enchantment to the wine-tasting experience, creating an intimate connection between visitors and the artistry behind every bottle.

The winery’s commitment to creating an inspiring and comfortable atmosphere allows visitors to immerse themselves in a world of taste and luxury, where every sip is an exploration of the Okanagan’s vibrant terroir.

A Bold New Look

Haywire’s Captivating Labels

The artistic spirit permeates every facet of Haywire Winery’s identity, extending beyond the confines of the tasting lounge to adorn its wine labels with captivating artistry.

This infusion of creativity is a hallmark of the winery’s rebranding, where the inspiration drawn from Scott Sueme’s mesmerizing mural artwork finds its place on each label.

These labels transcend mere aesthetic allure; they serve as tangible expressions of Haywire’s dedication to crafting wines that encapsulate a distinctive style and essence in every bottle. Each design reflects a meticulous attention to detail, mirroring the winery’s unwavering commitment to producing wines that embody the vibrant, fresh, and unpretentious qualities synonymous with the natural splendour of the Okanagan Valley.

By seamlessly integrating art into winemaking, Haywire not only enhances the visual experience but also deepens the connection between the consumer and the wine, inviting them on a journey where every sip is imbued with the essence of creativity and craftsmanship. 

(You will also note images of his artwork in some of the background artistic elements throughout this page. Check out the actual pieces displayed in the tasting room.)

Embracing Innovation

Concrete Vessels for Winemaking

At the heart of Haywire Winery beats the rhythm of innovation, a spirit that finds expression in their pioneering use of concrete vessels for winemaking. Anticipating the wave of the ‘concrete movement’ that would soon sweep through the Okanagan Valley, Okanagan Crush Pad blazed the trail by introducing the region’s first six concrete tanks in 2011.

These concrete vessels have since become integral to shaping Haywire’s distinctive winemaking style, characterized by its brightness, liveliness, and vibrancy. The porous nature of concrete facilitates gentle micro-oxygenation, allowing the wines to evolve gracefully while preserving their innate freshness. This innovative approach enhances the wines’ flavours and textures, creating a portfolio that authentically reflects the terroir of the Okanagan Valley, with each sip encapsulating the essence of its unique soils and climate.

By embracing concrete vessels, Haywire Winery not only stays at the forefront of winemaking technology but also reaffirms its commitment to crafting wines that embody the spirit of innovation and the essence of their remarkable terroir. 

Meet The Experts

The Artistry and Expertise Behind Haywire’s Exceptional Wines

At the helm of Haywire Winery stands the visionary winemaker, Matt Dumayne, whose dedication to crafting terroir-driven wines using organic grapes has become the cornerstone of the winery’s philosophy. Embracing a holistic approach to winemaking, Matt employs wild yeast fermentations and champions low-intervention techniques, allowing the wines to express the true essence of their origins.

Matt_Dumayne_Credit_Stephanie_Seaton_Storyboard_Productions

IMAGE CREDIT: STEPHANIE SEATON

In collaboration with Winemaker and Sustainability Officer Katrina D’Costa, Matt forms a dynamic duo, united by their shared passion and unwavering commitment to excellence. Together, they bring their collective expertise to the forefront, pushing the boundaries of winemaking in the Okanagan Valley.

With a profound respect for sustainable and organic practices, the team diligently tends to the vineyards, nurturing the vines to flourish in harmony with nature. Through their innovative techniques and meticulous attention to detail, Matt and Katrina continually refine and elevate Haywire’s winemaking, seamlessly blending tradition with innovation.

Their partnership is not merely about crafting exceptional wines but also about forging a legacy of winemaking artistry that resonates throughout the Okanagan Valley and beyond. Through their collaborative efforts, Matt and Katrina epitomize the spirit of innovation and dedication that defines Haywire Winery as a beacon of excellence in the world of wine.

Sustainability in Action

Haywire Winery’s Environmental Initiatives and Innovations

As Haywire Winery continues to carve its legacy in the British Columbia wine industry, the commitment to sustainability extends beyond the vineyards into every aspect of winemaking. One notable initiative to combat climate change is the winery’s active participation in the International Wineries for Climate Action organization. In alignment with this commitment, Haywire Winery aims to cut its greenhouse gas emissions in half by 2030. 😲

Packaging, a significant contributor to carbon emissions in the wine industry, has become a focal point for innovation at Haywire Winery. Craig Pingle, General Manager at Haywire Winery and a key figure in the winery’s sustainability efforts, (and maybe one of the Best Ever personalities in the BC Wine world) emphasizes the environmental impact of packaging, stating, “Packaging stands out as a major contributor to carbon emissions in the wine industry, with 25 to 40% of overall emissions originating from this source.”

In response to this challenge, winemakers Matt Dumayne and Katrina D’Costa have implemented the Charmat method of carbonating to reduce the weight of glass bottles used in bottling sparkling wine. Craig Pingle underscores the role of glass in environmental impact, noting, “Glass is the primary culprit due to its weight, being the largest component in packaging.” The innovative approach saves 12 pounds of glass per case, resulting in an impressive annual reduction of 36,000 pounds or 16 tons of glass for the sparkling wine alone.

This reduction in glass weight not only minimizes carbon emissions but also introduces practical benefits. The design allows for a screw cap, facilitating resealing and longer use of the sparkling wine. This simple yet effective innovation has a ripple effect, reducing waste in restaurants as a new bottle doesn’t need to be opened for each fresh glass of sparkling wine.

Haywire Winery has taken a comprehensive approach to packaging sustainability by eliminating printed cardboard packaging. Instead, recycled cardboard is now used for 30,000 cases of wine annually, further reducing the winery’s environmental footprint.

In a unique and eco-friendly pest control measure, the winery employs 50 roosters to manage cutworms and grasshoppers, diminishing the reliance on chemical pest control. Craig Pingle, reflecting on these initiatives, states, “Continuously seeking innovative ways to enhance efficiency, be it cost-effective measures or reducing our environmental impact, is part of our ethos.” The winery’s dedication to sustainability exemplifies how a commitment to innovation can make a substantial impact on both the environment and the wine industry.

As Craig Pingle aptly puts it, “A single good idea has the potential to make a significant impact, and that is what drives our efforts.” The credit for these groundbreaking initiatives goes to Haywire Winery’s owner, Christine Coletta, whose unwavering support has made these transformative changes possible.

Building Community Connections

Haywire Winery’s Certified Local Program and Local Appreciation

Craig Pingle, the General Manager of Haywire Winery, expresses the winery’s sentiments, stating, “Our local community is truly appreciated and valued. We want to express our gratitude to the Okanagan residents who have supported us for over 40 years.” Pingle reflects on the enduring presence of the community and their unwavering loyalty, emphasizing, “They’ve stood by us through thick and thin. Now, beyond the challenges of the pandemic, we’re eager to welcome them back with open arms.”

The Certified Local program offers an array of benefits to cardholders, creating a symbiotic relationship between the winery and its cherished community. Cardholders enjoy complimentary flash tastings for themselves and up to three guests, providing a unique opportunity to explore and savor the diverse range of wines crafted by Haywire. Additionally, they receive a 10% discount on any product at the winery at any time, ensuring that the local community can indulge in the finest wines with exclusive perks.

Shaughnessy’s Cove

Summerland Waterfront Resort

Zia’s Stonehouse Restaurant

Beyond the winery, Certified Local cardholders receive special privileges at three neighboring resorts and restaurants, fostering a sense of community collaboration. This includes a 15% discount on the best available rates at the Summerland Waterfront Resort, a 15% discount at Zias Stonehouse Restaurant, and a 15% discount on food at Shaughnessy’s Cove restaurant.

The program is not just a token of appreciation; it’s a way for Haywire Winery to give back to the community that has been an integral part of its success. Craig Pingle envisions the Certified Local program as a unique opportunity to do something special for the residents, stating, “Let’s do something special for them, to show that we recognize their enduring presence and appreciate their loyalty over the years.”

The Certified Local card, valid from March 15 to June 15 and from Sept. 15 to Dec. 15, invites residents between Osoyoos and Vernon to come and enjoy complimentary tastings with their friends and family. As Craig Pingle aptly puts it, “Residents between Osoyoos and Vernon, come with your friends and family for a complimentary tasting on us”.

The Heart of the Matter

Christine’s Legacy of Mentorship and Collaboration

As a true visionary and leader, Christine Coletta’s legacy extends far beyond the borders of her winery. She has dedicated herself to inspiring and nurturing a new generation of winemakers, becoming a beacon of mentorship and advocacy in the Canadian wine industry.

Christine Coletta’s contributions to the Canadian wine community have earned her well-deserved recognition and respect.

  • In 2018, she was presented with the prestigious Founders Award at the Okanagan Wine Festival, a testament to her exceptional achievements and contributions to the BC wine industry.
  • Her visionary leadership as the founding executive director of the BC Wine Institute in 1990 marked a pivotal moment in the history of the province’s wine industry. Under her guidance, she spearheaded the development of marketing standards and pioneered initiatives that shaped how British Columbia wines were perceived both nationally and internationally.

IMAGE CREDIT: JON ADRIAN

Throughout her illustrious career, Christine’s impact has reached far beyond the boundaries of the wine industry. Her innovative ideas and collaborative spirit have left an indelible mark on various aspects of the culinary and responsible agriculture movements.

  • In recognition of her trailblazing efforts, she was also presented with the 2019 Trailblazer Award by the B.C. Chapter of Les Dames d’Escoffier, further highlights her role as a leader and pioneer.

Her influence on the growth and quality of BC VQA wines has placed British Columbia among the finest wine-producing regions in the world.

However, Christine’s journey has not been without challenges. In an industry historically dominated by men, her strength and determination to rise up and become an authority in farming, viticulture, and winemaking are nothing short of extraordinary, a testament to her powerhouse strength of character and work ethic.

As a result of her unwavering dedication, Christine Coletta’s contributions have garnered immense respect and admiration. With an enduring impact on the wine community and beyond, Christine Coletta stands as an inspiration to all, leaving an immense impact on the Canadian wine landscape for generations to come.

Book Your Experience

Before we conclude, we extend an invitation for you to book an unforgettable experience at Haywire Winery. Embracing a commitment to a fun and playful brand, Haywire believes in wine with personality. Their exceptional wines stand as a testament to their craftsmanship and expertise, yet they maintain a lighthearted approach. Reflecting this ethos, their vibrant and colourful labels promise an engaging and approachable experience at their small, family-run winery. Join them and immerse yourself in the true essence of Haywire Winery.

Christine Coletta and Steve Lornie’s enduring partnership and legacy stand as a testament to their shared passion for sustainable winemaking and mentorship. Their unwavering commitment to innovation, responsible agriculture, and a distinctive winemaking style have transformed Haywire Winery into a symbol of excellence in the Canadian wine industry.

Their journey, from humble beginnings to becoming visionaries shaping the BC wine scene, is a celebration of the transformative power of dedication, creativity, and a deep love for the land. As they continue to redefine wine hospitality at Haywire Winery, their legacy will undoubtedly inspire future generations of winemakers to create extraordinary wines that honour both nature and the human spirit.

Haywire Winery remains a must-visit destination for wine enthusiasts seeking unparalleled experiences, where each bottle tells a story of passion, artistry, and the boundless possibilities of winemaking in harmony with the land. 

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