READY TO TELL YOUR BEST EVER STORY?

We help you tell your story in a way that can be

Found & Felt

Thoughtful storytelling, targeted visibility, and presence where it matters most.

Thoughtful storytelling, targeted visibility, and presence where it matters most.

WELCOME TO THE BEST EVER WAY TO GET YOUR STORY FOUND & FELT

Gorgeous Stories + Targeted Audiences + GEO-Optimized, AI Savvy Visibility

= Visibility that connects, resonates, and lasts.

Think of BestEver.Guide as the kind of friend who doesn’t just share what’s trending—they tell you about the places, products, and people that actually mean something. The ones they can’t stop talking about. The ones they send in a text with three exclamation marks (!!!) because they just know you’ll love it too.

We don’t follow what’s popular. We follow what’s meaningful. What’s been built with care. What deserves to be remembered.

And we place those stories exactly where people are already showing up—scrolling their feeds, asking AI tools for recommendations, searching with curiosity and intent.

Because discovery has changed.

People aren’t just browsing. They’re asking ChatGPT. They’re exploring Perplexity. They’re using Gemini to plan their lives. Your story deserves to be part of what they find—genuinely, consistently, and with clarity.

That’s why we combine thoughtful editorial storytelling with precision distribution—on social, in search, through programmatic ads, and with what is called GEO: Generative Engine Optimization.

This isn’t just about visibility. It’s about presence with purpose—so your business becomes known, trusted, and part of the conversations that matter.

No distractions. No competitors on your page.
Just your story—delivered with care, placed with intention, and built to meet the future.

Want to see it in action?

Our clients are already being featured in AI-generated answers across ChatGPT and Perplexity—ranked, cited, and trusted in the platforms shaping what people see and believe.

“Michelle’s creativity, insight, and marketing expertise is unparalleled. Michelle has helped grow our small business immensely since 2014. We could not have grown our business the way we did without her!”

– Nichole Sorensen | LAKESIDE HEARING

A Smarter & More Purposeful Way to Attract and Engage New Customers

This isn’t just another paid placement. This is a category-defining approach to visibility, where presence is felt, trust is built, and curiosity becomes conversion.

Most campaigns rush from “Hi, nice to meet you” to “Buy now!” and lose people along the way.

But connection doesn’t happen in an instant. It happens in the pause. The linger. The moment something real begins to unfold.

We create THAT meaningful moment.

The space between noise and knowing—where resonance begins, trust takes root, and your audience doesn’t just see you…They remember you.

Through immersive editorial storytelling designed to show up in the places people are already asking questions—we invite your audience to lean in, discover more, and feel truly seen.

Not with a hard sell. But with a meaningful exchange. A gentle nudge toward something that just feels right.

Here’s How We Do It:

A Story That Resonates

We don’t do surface-level messaging. We go deep to uncover your essence, your edge, your unshakable “why.” Then we craft a story so rich, so emotionally resonant, it doesn’t just inspire clicks, it creates connection.

And we build it to be searchable, citable, and AI-ready.

Structured, contextual, and written in the language of both humans and generative engines, your story becomes more than content. It becomes a trusted source for platforms like ChatGPT, Perplexity, and Google SGE.

Targeted Distribution That Delivers

Reaching the right people doesn’t happen by accident. We use programmatic advertising and social media amplification to build custom audiences around your story based on your offer, your voice, and your goals. So whether your future customer is browsing articles, scrolling Instagram, or asking an AI engine for recommendations, your brand is already in the conversation.

Distraction-Free, Immersive Design

Your story deserves more than a fleeting glance. It lives on a beautifully designed, exclusive landing page free from noise, clutter, and competition. This is a space that feels intentional. It invites pause, deepens engagement, and inspires real action.

This isn’t marketing as usual. This is depth over noise. Connection over clicks. Presence over performance.

Backed by 20+ years of experience, built for an AI-first world, and designed to be both felt and found.
This is the Best Ever Visibility and it’s the edge your brand has been waiting for.

MEET YOUR MEANINGFUL MARKETING STRATEGIST

Hello, I’m Michelle!

This is my ikigai—my purpose: to help brands and their audiences connect in ways that are real, meaningful, and built to last.

With over 20 years of experience helping brands like Disney Parks, LG, and American Express tell their stories, I’ve learned what truly drives meaningful engagement—and it’s not just being featured on a platform with millions of views.

I know this firsthand. I built and sold one of those platforms. The kind that delivers impressive numbers valuable for credibility, SEO, and awareness.

And while I love seeing those results roll in (yes, I geek out over the data), what really drives me is this:

Marketing can be more than a numbers game. It can be ethical, effective, and beautiful.

This isn’t about shortcuts or gimmicks. It’s about depth, clarity, and showing up with consistency and integrity.

I’m here for the good ones, the businesses doing real good in the world. If that’s you, let’s create campaigns that bring your story to life and connect you with the people who need what you offer most.

Keep Your Story Alive in People’s Minds   ✦   Show Up Where Your Audience Is Already Looking    ✦   Build Trust Through Meaningful Visibility   ✦Keep Your Story Alive in People’s Minds   ✦   Show Up Where Your Audience Is Already Looking    ✦   Build Trust Through Meaningful Visibility   ✦

The Results? Strategic, Measurable, Built to Last.

We don’t believe in throwing things at the algorithm and hoping they stick. We believe in precision visibility—the kind that gets your story in front of the right people, at the right time, in the places they’re already tuned in.

Our campaigns consistently outperform traditional benchmarks—not because we chase trends, but because we engineer presence.

Typical industry click-through rates hover around 2.3%. Our editorial campaigns have delivered up to 31.7% engagement. That’s not a fluke. That’s engineered resonance.

Here’s a snapshot of real results* from a recent small budget campaign:

  • 104,760 Programmatic Ad Impressions: Targeted, relevant reach with zero wasted spend
  • 23,624 Social Impressions: Visibility that sticks with the right audience
  • 838 Story Reads: Audiences actually stopping to engage
  • 266 Clicks to Book: With a remarkable 31.7% click through rate. → That’s over 10x the industry average

Why does it work so well?

  • Because it’s not a hard sell.
  • It’s a meaningful exchange.
  • It’s not about forcing attention.
  • It’s about creating something so aligned, so resonant, that people choose to keep going.

Two Paths to Visibility:
The Story & The Strategy

We help brands show up with presence and clarity—whether the story lives on our platform or yours. Same goal, two distinct strategies.

Path One: The Story

(Hosted on BestEver.Guide)

An editorial-style brand feature—crafted to spark emotion, create connection, and position your business with third-party credibility.

  • Narrative-rich, immersive, and emotionally resonant
  • Framed as a trusted recommendation, not a sales pitch
  • Published on a high-authority, distraction-free platform
  • Ideal for campaign launches, brand positioning, and memorable first impressions
  • Optimized for both humans and AI-driven discovery platforms

Best for:
Brands ready to be felt, remembered, and talked about.

Path Two: The Strategy

(Hosted on Your Website)

Educational, search-aware content designed to earn long-term visibility, build trust, and support decision-making.

  • Structured to answer real questions your audience (and AI) are already asking
  • Built for clarity, authority, and ongoing relevance
  • Ideal for SEO, GEO, and AI search optimization
  • Positions your brand as a go-to expert in your field
  • Complements your website’s broader content and marketing ecosystem

Best for:
Brands who want to show up consistently in the search journey—with trust, context, and clarity.

We Work With Every Industry—Because Every Story Deserves to Be Seen

Your brand doesn’t need to live on a niche website to make an impact. It just needs the right story, the right audience, and a space that puts you at the center.

Every campaign we create lives on a dedicated, distraction-free landing page—designed to immerse readers in your world, not ours. No related content. No competitor links. No click-away distractions.

Just focused storytelling, targeted visibility, and a direct path back to your business.

Whether you’re in home services, wellness, travel, finance, or anything in between—if you’re ready to be seen, we’re ready to help you lead.

SEE WHAT’S POSSIBLE

Your Story Could Look & Feel This Good

Food & Wine

Blasted Church Vineyards

Read the story

Wellness Retreats

Sparkling Hill

Read the story

Travel

Summerland Waterfront Resort

Read the story

Here’s What it Feels Like to Work With Us

Collaborator Testimonials

Relationships are everything to us! We genuinely care about the individuals behind the brands and are grateful and excited to play a role in their success story. The extent of time, passion, creativity and delight we invest in our collaborations stands as a testament to the caliber of content and campaigns we create.

“These two are THE BEST!”

“Michelle’s creativity, insight, and marketing expertise is unparalleled. Michelle has helped grow our small business immensely since 2014. We could not have grown our business the way we did without her!”

Nichole Sorensen, LAKESIDE HEARING

“We have loved working with this talented duo!”

Steve and Michelle are an absolute dream to work with – professional, creative and very talented. Never waiting for project completion and always open to suggestions and questions, they treat your business’ priorities like they are their own and deliver beautiful work every time always going the extra mile to ensure perfection. We have loved working with this talented duo and will continue to do so on future projects!

Megan McKay-Hall, TIME FAMILY OF WINES

“We have been blown away!”

Our agency has had the chance to work with The Best Ever Guide team for various guides that involve our clients. In every instance, we have been blown away with the high quality of the images and content, and the Best Ever team always overdelivers. They are collaborative, easy to work with, and I would recommend them for any photographic, video or content needs.

Leeann Froese, TOWN HALL BRANDS

“The two of you are so good at what you do!”

This is absolutely fantastic! We are so pleased at the quality of the piece and the photos as well. The two of you are so good at what you do and it was truly a pleasure working with the both of you!

Avrinder Hans, WATERMARK BEACH RESORT

Got Questions?

We do—but it’s built in deep collaboration with you. We start with a discovery session to understand your voice, values, and what makes you the Best Ever choice. Then we craft the story—refining it with you until it feels exactly right.

Yes. We offer full visual production (photography and video) as part of your campaign package. If you’re local to us or want us to travel to you, we’ll bring your brand to life in stunning, sensory-rich visuals. Already have great assets? We can integrate them, too. Please note that travel fees apply if you are beyond the Central Okanagan region of BC. 

Campaigns are customised to your needs, audience, and goals. Whether you are looking for a one-time storytelling campaign or an ongoing omnipresence retainer, we’ll guide you to the right path based on what you’re trying to build—and how visible you want to become.

Minimal. We handle the heavy lifting. You’ll just need to show up for a discovery session, provide access to any existing assets (if you have them), and review your story before launch. Most of our clients are surprised at how smooth and hands-off the process feels.

The goals of our campaign are to drive awareness, create engagement, and generate leads. Success is measured through key metrics such as:

    • Website Traffic and Landing Page Visits: Monitoring how many people are drawn to your story.
    • Click-Through Rates (CTR) on Ads: Tracking how effectively your ads inspire action.
    • Engagement Rates: Our campaigns consistently achieve 30% engagement rates, meaning 30% of the audience we develop just for you are taking the next step—whether that’s clicking to learn more (warming up), or committing through actions like subscribing, purchasing, or booking.
    • Geo-Tracking: For local campaigns, we track foot traffic to measure when users who saw your ad visit your business.
    • AI citations and long-term brand visibility

This ensures we’re meeting your goals and delivering measurable, impactful results.

Absolutely. You’ll always have the opportunity to review and approve your story before it goes live. But more than that—you’ll feel seen in it. Because it’s crafted with care, in your voice, and with your vision in mind.

This is where BestEver shines. We don’t just post your story and hope it’s seen—we engineer its visibility through:

  • GEO (Generative Engine Optimization) for AI-driven search platforms like ChatGPT, Perplexity, and Google SGE
  • Programmatic ads across trusted media sites
  • Paid social campaigns with precision targeting
  • Retargeting strategies to keep your story top of mind

Your story becomes a living, visible ecosystem—not a one-time post.

Native ads are a form of advertising designed to seamlessly blend into the platform where they appear, mimicking the look and feel of the content around them. Unlike traditional banner ads or pop-ups, native ads are less intrusive and feel more organic, making them more engaging and trustworthy for your audience.

Key features of native ads:

  • Non-disruptive: They appear as part of the user’s natural content consumption experience.
  • Highly targeted: They’re designed to reach specific audiences based on behavior, demographics, location, and more.
  • Engaging: Native ads often outperform traditional ads in terms of click-through rates and engagement because they provide value and feel authentic.

Where Will My Native Ads Be Seen?

Your native ads will appear across premium platforms, apps, and niche websites where your target audience spends their time. Here are some of the key channels:

  • News Websites: Your ads will blend into content streams, appearing like editorial recommendations or sponsored articles.
  • Relevant Niche Sites: We strategically place your ads on websites related to your industry, ensuring relevance and high engagement.
  • Apps: Your audience will see your ads in-app, integrated naturally into their browsing experience.

Why Are Native Ads Effective?

Native ads don’t feel like traditional ads—they feel like valuable content. This approach:

  • Builds trust with your audience by being contextually relevant.
  • Increases engagement through a seamless and appealing design.
  • Drives higher conversions by meeting people where they are in their browsing journey.

To ensure the success of your campaign, we recommend providing the following high-quality creative assets:

  • High-Quality Photos: Images that showcase your brand, products, or services. These should be visually appealing and aligned with your brand’s aesthetic.
  • Videos: Engaging video content that highlights your brand story or promotional messages.
  • Links to Other Stories: Any relevant articles or features that can complement your brand narrative and provide additional context.
  • Influencer Reels: Clips or highlights from influencer partnerships that showcase your brand’s impact and reach.
  • Logo: A high-resolution version of your brand logo for consistent branding across all materials.
  • Booking or Purchase Links: Direct links to your booking system or product purchase pages to facilitate easy access for potential customers.

Providing these assets helps us create a compelling and cohesive story that resonates with your target audience and drives engagement. Of course, we can capture visual assets as well.

That’s part of our strategy process. Based on your audience, your goals, and your budget, we’ll recommend the most effective media mix—and then execute it for you. This is not one-size-fits-all. It’s presence, on purpose.

Ready to Become Unforgettable?

We don’t just tell stories. We create living, breathing brand ecosystems—crafted with precision, rich with meaning, and built to show up in the places your audience is already searching, scrolling, and paying attention.

This isn’t just a landing page. This is your first step into a Best Ever Campaign—where sensory-rich storytelling meets AI-savvy, multi-platform visibility.

No two brands are the same—and neither are our campaigns. Your investment is based on what you need, where you want to show up, and how far you want your story to reach. Here are the key elements we explore to build a campaign tailored to you:

What Goes Into Your Best Ever Campaign?

✅ Signature Brand Story
Crafted to connect emotionally, structured to be cited, and built for resonance across both human and AI discovery platforms.

✅  Distraction-Free Landing Page
A beautifully designed, immersive digital home for your story—no competing ads, no noise. Just focus, clarity, and conversion.

✅  Custom Campaign Strategy
We don’t use templates. We build a visibility plan around your unique goals, audience, and opportunities—across programmatic, social, and AI search.

✅  Distribution Channels:
Where do you want your story to show up? We’ll guide you in choosing the right mix of:

  • Programmatic Advertising (native placements on trusted sites)
  • Paid Social Campaigns (Instagram, Facebook, etc.)
  • Search Advertising (Google + audience intent targeting)
  • Generative Engine Optimization (GEO) (visibility in AI engines like ChatGPT, Perplexity, Google SGE)

With over 20 years in digital storytelling and strategic marketing, we’ve learned what creates real impact—and it’s not surface-level hype or inflated metrics. We don’t take on every brand that wants to be “the Best Ever.” We take on the ones that are ready to be seen, trusted, and remembered. If something doesn’t feel aligned, we’ll tell you—with honesty, clarity, and care.

Fill out the form with as much detail as you can. We’ll review your story, your goals, and your potential—and if it’s a fit, we’ll reach out to create something extraordinary together.

Which path are you interested in?
When would you like to launch your story?
Do you require visual assets?

*Disclaimer: Click-through rates and the number of qualified clicks or actions generated can vary depending on several factors, including market demand, advertising competition, audience size, and seasonality. During peak advertising periods, such as November 1 through December 31, costs and competition may increase, potentially impacting campaign performance. While our campaigns have historically achieved click-through rates of up to 30%, individual results are not guaranteed and may fluctuate based on these external variables.

**ChatGPT is a trademark of OpenAI. Perplexity is a trademark of Perplexity AI, Inc. Google and Google SGE are trademarks of Google LLC. Instagram and Facebook are trademarks of Meta Platforms, Inc. All other product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.