Powerful Pairings
Strategic Food, Wine & Producer Driven Content to Drive Direct Sales
This campaign is a seasonal celebration of the Okanagan’s culinary identity, told through the stories of its producers. Each edition highlights a curated mix of non-competing BC food and beverage makers, pairing chef-created recipes with rich, on-location storytelling and professional photography. Designed for search, optimized for AI platforms, and supported by paid distribution, this guide connects local producers with the audiences who are already looking for them. Not just on social feeds, but in kitchens, at tables, and through the travel plans of people eager to explore what the Okanagan has to offer.
We’re not just listing things to do and taste in the region. We’re curating immersive, story-rich encounters that blend:
With over 20 years of brand visibility expertise paired with Red Seal chef training and editorial food photography, we create content that doesn’t just look beautiful—it gets found, gets shared, and moves both wine and product.
.
.
Red Seal Chef Crafted Recipes
Original pairings designed to highlight your wine or product in a way that feels natural, craveable, and memorable.
Magazine Quality Photography
Professional, editorial-style imagery created to stop the scroll, build trust, and elevate your brand across every touchpoint. You’ll receive full usage rights to use the visuals across your own marketing, including web, social, email, and print.
High Intent AI + Search Discovery
Structured to be found on Google, ChatGPT, and Perplexity when buyers are searching for food pairings, recipes, and local experiences.
Print Ready Recipe Cards
Exclusive, chef-developed recipes professionally designed for wine club shipments, tasting rooms, or farm-direct boxes—perfect for deepening loyalty and inspiring reorders.
Why This Works
Food is the gateway. Most people aren’t sommeliers or experts. They’re food lovers. When a trusted chef pairs your wine or product with a beautiful, crave-worthy dish, it becomes more than something to consume. It becomes something to connect with. “I can see myself drinking that.” or “I want to cook that.”
You’re not selling. You’re integrating. These aren’t ads. They’re sensory invitations. A bottle beside a cozy risotto. A wheel of local cheese on a summer table. A jar of pickled peaches in a warm kitchen. None of it feels like marketing. It feels like a moment people want to recreate.
It builds memory and trust. Even if someone doesn’t buy right away, when they see your label or your brand at a market, in a store, or online, something clicks. “Oh right, that’s the one from that recipe I saved.”
And when paired with the right call to action, like “Get this wine in our Spring Pairing Pack” or “Pick up this cheese from our featured producer,” it drives real, lasting engagement. From wine club signups to product reorders, it’s not just visibility. It’s visibility that converts.
Bottom line: chef-crafted pairings spark curiosity, build brand trust, and turn browsers into buyers.
SEO + GEO =
Found & Chosen
SEO = Search Engine Optimization
Crafting content so your brand shows up in traditional search results (like Google), when people type in questions.
GEO = Generative Engine Optimization
Creating content that gets pulled into AI-generated answers on platforms like ChatGPT, Perplexity, and Google’s SGE.
Building Authority One Recipe at a Time
For our first feature recipe, we targeted the high-intent search term “Wine with Ham”—a popular query around holidays like Easter and Christmas. Instead of focusing on just one wine, we curated a selection of BC wines that pair beautifully with ham, showcasing them all within a single recipe.
This allowed us to create a high-authority cornerstone article that meets broad search intent, while also giving multiple wineries visibility within a single trusted resource.
Moving forward, our structure will evolve into a hub-and-spoke model:
- Main categories like Wine with Steak, Wine with Pasta, and Wine with Seafood will feature roundups that mention multiple wines and link to…
- Individual recipes, each spotlighting one winery only, with its own chef-developed pairing, custom photography, and dedicated search visibility.
This strategy builds layered authority around both broad and specific search terms—positioning your wine not just in one post, but within a fully interconnected discovery ecosystem. 💥
Search Results (SEO)
AI Results (GEO)
Why are these brands mentioned?
It’s not magic. It’s strategy. We built the content that made these brands the answer to real, high-intent questions buyers are asking right now. How? Keep reading to find out.
Why is AI giving an answer based on our content?
Because we’ve created the kind of content AI is trained to trust.
Generative AI platforms like ChatGPT and Perplexity are designed to deliver helpful, credible, and clear responses — not ads, not fluff, and not random blog posts. When someone asks a question like “What wine goes with ham?” these platforms scan their indexed sources for high-quality content that aligns with the question and delivers real value.
And they’re choosing ours as a source. Why? Because we’ve built our content to do exactly what AI is looking for:
- It’s original and expert-led: Our recipes are developed by a Red Seal Chef with formal wine training (WSET Level 1 and BC Wine Ambassador Levels 1 & 2)—not by content creators without credentials.
- It’s structured to inform: Our editorial-style format mirrors what AI prefers — organized, scannable, and built around real user intent.
- It’s visual and credible: Platforms like Perplexity can “see” the depth — from magazine-quality photography to clearly attributed wine pairings.
- It’s aligned with search behaviour: We don’t just create content for content’s sake. We reverse-engineer what people are actually searching for and build around those moments.
So when someone asks what wine goes with ham? AI isn’t just randomly picking us, it’s citing us because we’ve created the answer it trusts.
Our Farm-to-Table Features
Each campaign is built around a chef-created recipe that highlights a small group of non-competing BC producers. Every featured brand is carefully selected to complement the others, ensuring that your product has space to shine without being crowded or overshadowed.
From the ingredients to the imagery, each recipe is crafted to bring your story to life. Whether it’s wine, cheese, beef, or preserves, every product plays an essential role in the experience.
Each partner is thoughtfully credited in the recipe, the photography, and the story itself. This is a collaborative approach that honours the full picture — people, place, and product — with care and clarity.
Pictured: Blackened Sablefish With White Wine Sauce
(Ranking highly for “sablefish with wine”)
Pictured: Bucatini Carbonara
(Ranking highly for “wine with carbonara”)
What’s Included:
✅ 1 Chef-Developed Recipe
Created by a Red Seal Chef and tailored specifically to your wine or product
✅ Exclusive Product Placement
Each recipe includes a small number of non-competing BC producers to tell a full culinary story. Your wine or product is highlighted clearly within the pairing, with dedicated photography, credit, and placement that ensures your brand stands out. We never include multiple wines or competing products in a single feature. Your moment remains focused and clear.
✅ Professional Photography
Magazine-quality images featuring your product and the finished dish — ready for web, social, email, and print.
✅ Print-Ready & Digital Recipe Card
Each card includes your brand and your wine or product image, professionally designed for wine club shipments, tasting rooms, or direct-to-consumer marketing.
✅ Feature Placement in Best Ever Guide
Published as part of our editorial series, optimized for search engines and AI platforms like Google, ChatGPT, and Perplexity.
✅ Jumpstart Organic Visibility with Paid Promotion
Each campaign launches with a layer of targeted digital advertising to reach high-intent audiences. This paid support is designed to increase discovery and engagement beyond organic reach, helping your product get seen by the people most likely to connect with it.
✅ Strategic SEO + AI Optimization
Each feature is built around real search behavior to help your wine or product appear where people are already looking.
Printable Recipe Cards for Wine Club
Why Include Recipe Cards in Your Shipments and Consumer Marketing
Deeper Engagement
Give customers a way to enjoy your wine or product right away, while creating a moment they’ll remember.
Increased Retention
When customers feel inspired and guided, they’re more likely to stay connected. Recipe cards make every shipment feel thoughtful and personal
Elevated Experience
Professionally designed and photographed, these aren’t just inserts. They feel like a gift.
Boosted Reorders
When someone falls in love with a pairing, they come back for more. These cards turn curiosity into action and drive repeat sales.
Who is this for?
This campaign is designed for BC-based producers and makers who care about quality, story, and connection. If your product belongs on a beautifully set table and you want to be discovered by people who value what you create, you’re in the right place.
Ideal partners include:
- Wineries focused on direct sales, wine club retention, or brand visibility
- Small-batch food producers such as cheesemakers, butchers, and bakers
- Regenerative farms, ranches, or co-ops with a compelling origin story
- Makers of pantry goods, sauces, preserves, or spice blends
- Beverage producers including spirits, beer, cider, kombucha, or alcohol-free alternatives
- Food-focused tourism destinations and local tasting experiences
Meet Your Wine Marketing Team
Michelle is a strategist, storyteller, and visibility expert with over 20 years of experience helping brands show up with purpose and clarity. She blends deep SEO expertise, sensory-rich storytelling, and hands-on marketing strategy to help businesses become undeniably findable and deeply unforgettable. Her work shows up across AI platforms, search engines, targeted social campaigns, and the places people actually go to make decisions.
Steve is a Red Seal Chef, WSET-certified, BC Wine Ambassador, and editorial food photographer with a rare gift: he doesn’t just create stunning dishes—he captures the visual stories behind them. He led kitchens at multiple Earl’s locations, including the Tin Palace in Calgary, one of the company’s original flagship restaurants. In the early days of Earl’s growth, Steve helped set up new stores across Western Canada, honing both his culinary leadership and creative execution. With WSET Level 1 and BC Wine Ambassador Levels 1 and 2, he now blends deep kitchen experience with wine knowledge and a sharp photographer’s eye—creating content that is as flavourful as it is visually compelling.
We are Rooted in Relationships
We care deeply about the people behind the bottles and feel genuinely honoured to contribute to their story. Every campaign we produce is rooted in trust, creativity, and real collaboration. The time, heart, and intention we pour into each feature shows in the quality of the work—and in the results it creates.
Leeann Froese
“Our agency has had the chance to work with The Best Ever Guide team for various guides that involve our clients. In every instance, we have been blown away with the high quality of the images and content, and the Best Ever team always overdelivers. They are collaborative, easy to work with, and I would recommend them for any photographic, video or content needs.”
Megan McKay-Hall
“Steve and Michelle are an absolute dream to work with – professional, creative and very talented. Never waiting for project completion and always open to suggestions and questions, they treat your business’ priorities like they are their own and deliver beautiful work every time always going the extra mile to ensure perfection. We have loved working with this talented duo and will continue to do so on future projects!”
Ready to Reserve Your Recipes?
We create experiences that turn browsers into buyers and wine club shipments into stories people savour. With a chef-created recipe, stunning photography, and search-first strategy, your wine becomes part of the moment people crave.
📦 Print-ready recipe cards
📸 Beautiful imagery
🔍 Editorial features people actually find
Let us know how many recipes you’re interested in, and we’ll provide a custom quote based on your needs. We’re booking limited spots now. Let’s make your wine the one they find and never forget. Contact us to reserve your recipes today.
**ChatGPT is a trademark of OpenAI. Perplexity is a trademark of Perplexity AI, Inc. Google and Google SGE are trademarks of Google LLC. Instagram and Facebook are trademarks of Meta Platforms, Inc. All other product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
