Category Exclusivity Addendum
What's exclusive, what's not, and why.

Referenced from the Performance Content Pricing & Partnership Guide.

The rule: categories where a person has one active item in rotation at a time get sold exclusively, by the specific product type. Categories where people naturally keep several going at once stay non-exclusive, because the content is a list, and more real entries make the list stronger instead of contradicting it.
Regional scope: exclusivity applies per city or region, not nationally. Each market is independent.
Travel & StaysBooking decision · Exclusive per city/region
CategoryExclusiveNon-exclusive
Boutique hotels & inns✓
Resorts & spas✓
Retreats & wellness destinations✓
Vacation rentals & cabins✓
Wedding & event venues✓
Explore & PlayBooking decision · Exclusive per city/region
CategoryExclusiveNon-exclusive
Outdoor adventure & tour operators✓
Wellness & fitness experience destinations✓
Food & DrinkList format
CategoryExclusiveNon-exclusive
Wineries & wine brands✓
Breweries, cideries & distilleries✓
Specialty & gourmet food brands✓
Coffee & tea brands✓
Snacks & pantry brands✓
Recipe & home cooking brands✓
Kitchen & HomeOne active item
CategoryExclusiveNon-exclusive
Air fryers✓
Coffee makers & espresso machines✓
Blenders✓
Stand mixers✓
Knife sets✓
Robot & cordless vacuums✓
Steam mops✓
Air purifiers✓
Mattresses✓
Pillows, sheets & bedding✓
BeautyOne active item
CategoryExclusiveNon-exclusive
Moisturizers✓
Sunscreen✓
Vitamin C serum✓
Retinol serum & cream✓
Eye cream✓
Facial cleanser✓
Hyaluronic acid & peptide serum✓
Acne & dark spot treatment✓
Foundation✓
Mascara✓
Lipstick & lip gloss✓
Shampoo & conditioner✓
Hair styling tools✓
FitnessOne active item
CategoryExclusiveNon-exclusive
Running & walking shoes✓
Treadmills & walking pads✓
Exercise bikes & rowing machines✓
Adjustable dumbbells & kettlebells✓
Massage guns✓
Yoga mats✓
Fitness trackers & smartwatches✓
HealthOne active item
CategoryExclusiveNon-exclusive
Blood pressure monitors✓
Smart scales✓
Sleep trackers✓
Heating pads & ice therapy devices✓
Light therapy lamps✓
White noise machines✓
OutdoorsOne active item
CategoryExclusiveNon-exclusive
Hiking boots & shoes✓
Camping tents✓
Sleeping bags & pads✓
Headlamps & flashlights✓
Portable power stations✓
Rain & down jackets✓
Travel GearOne active item
CategoryExclusiveNon-exclusive
Carry-on & checked luggage✓
Travel backpacks & duffel bags✓
Packing cubes & travel accessories✓
Portable chargers✓
PetsMixed
CategoryExclusiveNon-exclusive
Dog & cat food✓
Dog beds, crates & harnesses✓
Litter boxes✓
Cat fountains✓
GPS trackers & DNA tests✓
This list may grow and change over time.